(Make sure you also check out our Ultimate Guide for Influencer Marketing Budgeting to see what type of costs and fees to be mindful of!) Example: “Hello Thomas, we are planning a new and exciting campaign in which we would love to have your collaboration. Any other deliverables like tagging the brand’s official Instagram account or using a specific branded hashtag should also be included. The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. In the KPIs section of the brief, brands should clearly outline the goals they wish to achieve as a result of the influencer engagement. (Make sure you also check out our, Compensation type (Flat amount, commissions, others, etc. Her army obliged, and the stigma was eradicated. If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. Nous avons besoin de quelques informations. Company Name Influencer Marketing Brief 2. Don’t forget. that this campaign is for? Influencer marketing is far from a new concept. Don’t be afraid to construct the brief in a way that screams.  Â. This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an Influencer Brief Template for you to use! Is this a holiday campaign? Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Whether a brand wants to advertise the launch of a new product, raise brand awareness overall, or both, an influencer should be clearly informed of a campaign’s goals so he/she can structure content accordingly. Before you can jump into the nitty-gritty details of your campaign, help to … Adding these features to your brief will play an important role in how the influencer creates content that is in line with your brand’s voice, aesthetics and how they pull important product messaging points to the foreground. We’ve included these aspects as additional means of conveying your objectives and goals to the influencer. [Infographic]. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. Youtube videos? : Is there a link to your website or product page that influencers can include? A Great Influencer Brief Leads to a Great Influencer Campaign. If it’s an event, you can switch this to a location. In an influencer brief, marketers should provide any specific messaging points that an influencer must not state verbally or in written form. Read our privacy policy. Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. Bedrock Real Estate wanted to produce … in order to comply with FTC’s influencer marketing guidelines! The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. Pass along your details so we can collaborate for future campaigns. The word "influencer" was officially added to the English dictionary this week - and it's about time, too. In the interests of a brand and the influencer it’s working with, an influencer brief should always present proper FTC disclosure as an expectation an influencer must follow, not an optional recommendation. There are several aspects that determine how you construct it: However, there are a few important elements that your influencer brief MUST include, and we will outline them for you below. : Where will this campaign take place? Anthem of Us Campaign for Bedrock Real Estate, Detroit. : Will the photo show the influencer using the product? Crucial to every influencer marketing campaign is the inclusion of a compelling CTA that social media users should perform after consuming sponsored content. At the end of the day, influencers are content creators who communicate with their audience extremely well. Tinder’s #Menprovement Campaign With Top Meme Influencers. We love sharing influencer marketing news, tips, and free resources with you, so make sure to subscribe to our newsletter for more! We’ve always learned from the experiences of our friends and family or looked to aspirational figures for inspiration on what to buy.. One of the first "influencer… First, by creating the brief you will make it easier to communicate your plan with your team and management. Company Overview 2-3 sentences explaining what your company does Include images from previous campaigns or your current channels to give influencers a … One of the essential steps of launching an influencer marketing campaign is to clearly communicate with your influencers about what you expect out of the campaign.. An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. 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