Influencer marketing by B2B companies was expected to grow 31%. The examples below cover a variety of industries, strategies, tactics, and outcomes. There are several ways in which you can do this. Celebrities are a great example of this when a celebrity is wearing or using a brand or product it becomes a hot commodity. If you want to begin your own influencer marketing program but don’t have any ideas, then we can help. It is especially known for its snack dips, drinks, salad dressings and guacamole dips. And it’s not hard to see why. Just the crackling of the fire. The team chose to focus on micro-influencers with accounts of 5000 followers or less. The influencer marketing is basically a strategy that needs to be included in a larger marketing mix. All Rights Reserved. They collaborated and eventually released the Morphe x Jacklyn Hill eyeshadow palette. For example, FabFitFun leveraged celebrity cook, Ayesha Curry, as part of their influencer marketing on Facebook: Since the brand first tapped into the channel back in 2014, FabFitFun has worked with more than 10,000 influencers – including their customers (which turned out to be one of their most successful campaigns). And don’t be disheartened if your plans didn’t work. The campaign featured actress, model, and influencer, Diana Silvers. “Social media accounts for approximately 44% of our gross e-commerce revenue, with influencers providing an estimated annual reach of 750,000 potential customers. Your influencer marketing content strategy therefore needs to work bearing in mind your target audience and the platforms they frequent online. Influencer marketing is what these people do best, after all. About 65% of marketers planned to increase their budgets to boost influencer marketing in 2019, and it reflects the success of this digital marketing strategy. This campaign proves just how much niche businesses can profit from influencer marketing when they choose the right influencer. Influencer marketing can be a valuable strategy in the B2B world, not just B2C. Like with any marketing strategy, the best place to start is with your goals. To launch successful influencer marketing campaigns, you’ll first need a winning influencer marketing strategy and some campaign inspiration.. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. There are also, Influencer Marketing Examples To Be Inspired By, This simplistic approach was a success because. How to Find Influencers . Influencer marketing is here to stay and now that you know how it works, you have a world of possibilities to play with. Tom’s of Maine manufactures personal care products and decided to approach their influencer marketing strategy in a different way. Influencer outreach is a good solution. Some even report making $20 or more – that is indeed very lucrative. This is for everyone’s peace of mind. With so many influencers invested, more than 2 000 pieces of content were created. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. Their 2016 micro-influencer marketing campaign generated amazing results for their brand; their strategy was to reach out to micro-influencers who are already posting images with their products and having them create content for the brand, to be posted on their account. While a celebrity is used in this influencer marketing strategy definition, influencer campaigns don’t always have to rely on celebrities. Jada shared their message with her audience, giving the brand the attention of her 1.23 million Twitter followers. In Jacklyn Hill’s case, Morphe gave her the opportunity to create her, product using Morphe’s resources. The Influencer Marketing Hub. — Brent Villiot, Senior Strategist of Social and Creative Strategy at Tinuiti Best Influencer Marketing Examples. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. Tracking your results is vital, as mentioned earlier. As of this writing, Falco’s video has accumulated 243,000 likes and the hashtag itself has collected over 6 million views. Make sure that your influencer marketing strategy has SMART objectives. Start influencer marketing strategy with a research. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. Influencer marketing is growing exponentially and, when done right, is a highly effective marketing strategy. You could write a guest post for them or ask them to blog about your brand. (and Why Are Third-Party Cookies Going Away), How to Buy UPC Codes for Amazon (2021 Update), Here’s What Will Happen if You Buy Facebook Likes [2021 Update]. Don’t give up and stay determined. But don’t let that fool you – the playing field is diverse and impressively creative. Users were to share a time they won a real-life challenge in a unique way that could only happen on TikTok. Celebrity influencers can be successful in influencing many different target audiences. Even if a celebrity influencer isn’t particularly invested in your niche, they can still give you a boost in brand recognition with promotions. Mercedes invited Loki and Kelly to help create the #MCPhotoPass campaign, which involved driving through snow-covered Colorado mountains in a 2017 Mercedes GLS. This simplistic approach was a success because user-generated content speaks of trust and loyalty. Keep trying – not all influencer marketing strategies work the first time around. That’s great news for any influencer marketing strategy because it won’t be hard to find an influencer to work with. Influencer Marketing can be used in a number of different ways but the most common is to leverage the power of the influencers on your niche to get your business to the top of search results for specific keywords. She currently has over 700,000 followers on YouTube and Twitch. Instead of the one-off types of campaigns we’ve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. Influencer outreach is a good solution. We’ve compiled a handy list of the best influencer marketing examples available for you to learn from. They engage with their following regularly and can influence their purchase decisions. So let's refresh your influencer marketing strategy with these ultimate 2021 influencer marketing tips. An early example of influencer marketing involved YouTube celebrity PewDiePie. A study from 2020 shows that one in five respondents decided to buy a product advertised by an influencer. The campaign was a huge success, having been viewed over 6 million times and liked forty-seven thousand times. Influencer marketing has become one of the biggest and best ways to reach new audiences and increase sales. Because they kept things simple, they were successful. Videogame influencers are a huge but unsung group. If we’ve learned anything from this list so far, anyone can be an influencer; whether it’s a fashion model, an animal, or a virtual construct. This influencer marketing campaign also had a conversion rate of more than 40% on some platforms. They generate the majority of our lifestyle and content, while also creating brand exposure across the country, especially in the southeastern US states.”, When BMW launched its new 1 Series sedan, it decided to break its own mold and conduct its very TikTok influencer campaign. Consumers instead rely on influencers for their recommendations. This can include Facebook, Twitter, Instagram, YouTube and more. On YouTube, a long-form video might work much better. To launch successful influencer marketing campaigns, you’ll first need a winning influencer marketing strategy and some campaign inspiration.. These days, influencer marketing has become a bit more difficult to navigate, but we’ll guide you through the process. Remember your goal is to reach to as many people as possible on social media. Mood. Collectively, this list illustrates just how much room there is for innovation in influencer marketing and how you can introduce it into your own brand. These are famous people who have huge followings that are normally in the millions. The car manufacturer partnered with prominent influencers Falco Punch, Sky & Tami, and PatroX as part of a #hashtag challenge. was the first major successful influencer campaign to use TikTok’s Hashtag Challenge Plus. There are many influencer databases that can help you find social media influencers in specific niches. Those are great goals to have but you should not limit your strategy. A discount code could be one way to determine that number. Much of this success can be attributed to their influencers and their influencer marketing strategy. Influencer marketing is here to stay and now that you know how it works, you have a world of possibilities to play with. Commanding a whopping 11 times the ROI of all other marketing efforts, influencer marketing seems to be a limitless resource of content creation and distribution.. For example, the definition of influencer has changed as it doesn’t necessarily mean only celebrities anymore. There are actually different kinds of influencers, such as celebrity influencers, key opinion influencers, social media influencers, blog influencers and micro-influencers. Loeffler Randall said the women were ‘cool girls doing cool things’ and this resonated with their audience. This question can be easily answered when you look at research that was done into it. 2. They partnered with a whopping 60 influencers to create more brand awareness. Now, it’s time to review all the expectations you have. Once you’ve got your platform sorted, you have to start searching for influencers. In Jacklyn Hill’s case, Morphe gave her the opportunity to create her own product using Morphe’s resources. And that’s not a coincidence. Where does your target audience hang out when they’re online? However, they are still very valuable with thousands (sometimes millions) of followers supporting their blogs. become the first-ever beauty brand to advertise on TikTok. Keep in mind that it is very likely that the influencer has his or her own processes in place for how they operate. Plus you gain the insight and experience of someone who is deeply in tune with your customers. . This just proves that strong, silent types can make viral videos, too. That’s influencer marketing in action. Some influencers work independently and others use agencies. For example, here are some of the top objectives you can achieve with an influencer marketing campaign: Reach a … You should also be determining your expected return on income and how you’ll be calculating your success. Influencer Marketing » 13 Best Influencer Marketing Campaign Examples, by Tara Johnson | Jul 15, 2020 | Influencer Marketing. . As a result, the most popular way to do influencer marketing for B2B brands is including influencers in their content. You will find that these influencers are popular and famous on social media platforms. The platform you’ll be using should be one where you’re already active or looking to be active on. If you’re using Facebook, a live video will work really well too. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. If you notice that something isn’t working, don’t be shy to make changes. One influencer marketing example is Pantene’s partnership with actress Jada Pinkett Smith. Guide: Influencer MarketingWhat is influencer marketing?Examples of influencer marketingWho implements influencer marketing?How is an influencer marketing plan developed?Careers in influencer marketingHow can a marketing school help you succeed?Many people have grown cynical toward advertising. Micro-influencers will charge about $83 per post if they have less than 1 000 followers. Just give your audience what they want. Have all expectations written down and agreed upon as well as signed by you and the influencer. What exactly do you want to achieve with your influencer marketing campaign? The water brand showed its commitment to keeping people who want to stay fit hydrated. In this campaign, Nike and YouTube channel “What’s Inside?” paired up to create a series of sponsored videos, including one where they sliced a pair of. and found that influencer marketing can be extremely profitable. Who says your influencer has to be human? As soon as social media sites like Facebook, Twitter, and YouTube made it possible for the average person to become a content creator — someone who could create their own brand, their own following, their own influence — the game officially changed. This relationship resulted in over $58,000 of revenue for Yeehaw Cowboy through a combination of paid advertisements and collaborative content. As long as they’re promoting your product, your brand will gain benefits. Many companies are earning about $5.20 for every dollar that they spend on this marketing strategy. *By submitting your Email Address, you are agreeing to all conditions of our Privacy Policy. Now that you’ve determined what it is you’ll do, you can reach out to your chosen influencers. Here’s a breakdown of how you can measure the results of your influencer marketing: Watch out for all forms of engagement such as likes, shares, retweets, comments, direct messages, reposts and mentions. Click here to read Travel Mindset’s free guide on measuring influencer marketing ROI. When this kind of marketing started a few years ago, it was a lot easier to stand out. We gathered the most up-to-date influencer marketing tips to show what you should and shouldn't do in 2021. These tips are based on influencer marketing trends that we could observe in 2020. e.l.f. Without obvious goals, the influencer will be confused about what you need from them. Tinuiti created an integrated strategy across the social platform ecosystem. Many companies are earning about $5.20 for every dollar that they spend on this marketing strategy. It’s a fairly simple idea but worked well here. For those industries, YouTube and Instagram would be better platforms. It can take a while to get ‘right’ but don’t rush it. There isn’t a single line of dialog or narration, or any background music asides from the title sequence. These ambassadors included painters, writers, florists and other creative ladies. Once you’ve had success, you can expand your plans. What exactly do you want to achieve with your influencer marketing campaign? So, we’ve established that sharing other influencers’ content and creating your own original content are both crucial to influencer marketing, but one pitfall that many people make – even renowned experts – is failing to appreciate the importance of community in their industry. A new player stepped forward, one that would force … You could reach out to the influencer in a number of ways. It is now firmly established as an important type of online marketing, and it is for more than just small businesses and startups, who can’t afford traditional advertising fees. The result? They are also known as KOLs (Key Opinion Leaders) and are admired experts in specialised topics. Next, you’ll have to look at your budget and how you’ll compensate your influencer. You can build a varied influencer marketing strategy around a celebrity influencer with plans for blogs, online ads, television advertisements and social media. Now, the influencer marketing world has become incredibly competitive. Do they engage with their followers and vice versa? About 21 percent of brands didn’t have a fashion influencer marketing strategy, but planned on putting one into place within the next year. To date, she’s worked with brands like Uber Eats, Michelin, Audi, Intel, SyFy, and HTC through both sponsored content and direct advertising. If an influencer has a bad follower to engagement ratio, they’re probably fraudulent. GOODFOODS had 3 ‘themes’ that each had recipes associated with it – dame-day traditions. Over the last few years, influencer marketing has become tremendously more popular, more accepted by consumers, and more profitable for brands. The industries in which these influencers are active are varied – everything from travel, fashion and beauty to cars, diets and workouts can be their industries. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. We’ll look at a handful of examples of influencer marketing done right. to release the “Offerman Edition” Lagavulin Islay Single Malt Scotch Whiskey. #RockYourBoat by @dhiptadi, A post shared by Sperry (@sperry) on Jan 27, 2017 at 2:24pm PST. As of today, Tom’s of Maine works with over 20,000 micro-influencers, with a total reach of over 19 million people. [The 2021 Strategy-Changing Updates You Need to Know]. Do so, and the fruits of your labor will start paying off quickly. Influencer marketing is growing exponentially and, when done right, is a highly effective marketing strategy. When BMW launched its new 1 Series sedan, it decided to break its own mold and conduct its very TikTok influencer campaign. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Therefore, you have to know where your audience is spending most of their time. Most likely, you’ll find their contact details on their profile bio. Invest the time up front to build good relationships with the right influencers and incorporate those influencers into your strategy. Of all the companies that tap into this marketing approach, only about 25% do not manage to make any revenue. In 2019, they partnered with budding YouTube creator Jeremiah Craig, whose videos about country music and cowboy boots drew their attention. Contests and giveaways also work like a bomb on social media so they should be considered for your strategy. The influencer marketing world isn’t cheap, but you can make deals that benefit all involved. With that said, influencers and brands must work closely together to ensure their messaging feels both relatable and authentic.”, — Brent Villiot, Senior Strategist of Social and Creative Strategy at Tinuiti. Choose the Best Platform for Your Influencer Marketing Strategy: The primary determinant for the platform that you choose for your influencer marketing strategy is your audience. Now, the, The kind of work you do with the influencer will depend on the platforms that he or she is active on. The high-end footwear and accessory brand used their ‘LR Ambassadors’ to promote their products. For example: If your aim is greater awareness and/or reach, you may choose to work with popular bloggers or social media influencers who can help increase your share of voice across the People love to see brands be used and praised by normal people. Use data to validate your assumptions, uncover new opportunities, and help guide your influencer marketing strategy. OTBT (Off The Beaten Track) designs and sells women’s casual and travel shoes. For example, here are some of the top objectives you can achieve with an influencer marketing campaign: Reach a new audience and improve awareness of your brand. If you fail the first time, learn and adapt. They are seen as experts in their chosen niche or industry. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Influencer marketing can help you get your brand and products in front of your ideal audience faster and more profitably than other methods. If you’re looking to create more personal relationships with your audience, micro-influencers are ideal. When most people think about influencer marketing, the first examples that pop into their heads are Kendall Jenner or Selena Gomez accepting $550,000 just for one Instagram photo with a product. If you are looking to target an audience in a very specific field, you’ll benefit from roping in a KOL. Has the influencer worked with similar brands to yours in the past? According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. 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