The publisher’s subscriptions include a non-optional, auto-renew program. In the interim, we’ll continue to build out their email list rapidly. Once an email address is captured, the person is then presented with an opportunity to subscribe to the magazine. There’s no excuse not to market to your existing print subscribers. How to Sell Magazine Subscriptions There are two basic business models for publishing: Controlled circulation – magazines are sent only to subscribers who meet certain criteria, often for free, established to meet an advertising strategy. We’re also testing the response rate of other programmatic networks like Google, Taboola, and Bing. Possible tactics to increase your conversion rate includes: 1. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. The campaign offered a 50% discount on the normal annual subscription price and made it very clear that the offer was only good for 10 days. If you have always dreamed about having your own magazine, then there’s no better time to start than now! Abundant thanks, They have no paywall in place, no digital subscription option, and no way to easily create effective landing pages. But the right combination of ongoing email list development and focused, intense subscription campaigns is a powerful combination for any publication. Thus, each auto-renew subscription is actually worth approximately $56 over the lifetime of the subscriber. Desperate to reach a wider audience and have looked at Apple and really want to make them the next big platform for us. That means that they don’t have to re-sell these subscribers every year. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. Sell online subscriptions and retain 100% of the profit. They also have an email/marketing automation system that is difficult to use at best. To sell a specific magazine, you’ll need to research becoming an affiliate marketer for magazines. While this campaign was off-the-charts successful, it’s not something that can be done more than a couple times per year. Given your size you’re unlikely to have to worry much about “structuring” a deal with Apple. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. There’s nothing quite as useful as having a good magazine to read when you are traveling, waiting for an appointment, or simply can’t sleep at night.. Not all visitors to your website will turn into subscribers straight away, … By using this site, you agree to our Privacy Policy. Sell your digital magazine directly through our platform, because you’ll get to keep all the revenue generated by your sales. A gated website cannot be distributed through a newsstand and doesn’t need to be. Yet the team there overcame all of these challenges and, together, we ran a very successful campaign that generated $38K of subscriptions at an initial subscription price of only $11. Sell digital magazine subscriptions. Consulting, training and execution to take your media business to the next level. In general, we prefer to buy magazines in large quantities from the 1960s or earlier, but there are always exceptions. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. etc. To hear the full strategy. To recap, paying attention to the following points will help you sell subscriptions to millennials and gain an important competitive advantage. We create high-converting lead magnets that are promoted to their target audience with Facebook and Instagram advertising. There are many others we do not buy, too many to list. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. What about you? So here are 8 strategies we’ve compiled for selling digital magazine apps and web magazines, and as always, we welcome your ideas in the comments below. When we test an all-access offer and customers are given the option to subscribe to a magazine or become a member, without fail, the all-access membership is selected by 40% to as high as 95% of new members. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 Thank you Marv. But today and always we’re focused on strategies that have actually been executed and demonstrated to work. If you also have an app, take the money yourself. increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. This allows the publisher to quickly build up their email list for free. read about how we manage Six Sigma marketing campaigns for our publishing partners. There is no mystery that offering subscriptions for your digital … How do i make my company’s magazine available on Apple newsstand? In the 10 days prior to the campaign, the publisher sold $1,995 of subscriptions. Track device users. But during this 10-day campaign, they generated over $38,000 in LTV revenue … a 7x increase. Subscription forms embedded on every page within the website. Ads on the publisher’s website drove 25%, with social media and Facebook/Instagram ads combining for the remaining 25%. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Don’t hide your digital editions under a barrel! A web magazine looks and functions much like an app, but it’s web-based and responsive on all devices, so no app is necessary. Any device with a browser can get you to it. When you take into account auto-renew lifetime value, the publisher actually makes money while building their email list. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. EatingWell Meredith Corporation $5.00 $ 5. Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. The publisher’s pre-existing email list was larger than the new, lead-magnet-generated email list. Article tags: ad, analytics, blog, build a subscription website, consumer reports, content, decoy pricing, digital content, digital edition, digital magazine, digital magazine apps, digital magazines, digital products, email, email campaigns, email marketing program, floater, gold member, google play, legacy publishers, magazine, magazine subscription website, magazines, mequoda, mequoda gold member, metered paywall, multi, multiplatform, multiplatform publishing, niche publishers, offer testing, online publishing, open source software, paywall, print publishers, publishers, scientific american, selling digital magazines, shape, Speak, subscription marketing, subscription offer testing, subscription website, subscription websites, subscriptions, tablet, text ad, video, web magazine, web magazines. It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. 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