The tests suggest that the actual SPF provided by the Centella Green Level Unscented Sun when used at the full 2mg/cm2 dosage is around 19, which is nowhere close to the 50+ or even 84.5 as per the brand’s claims. (@uglyducklingskincare). Just yesterday, the brand shared a notice on its Instagram Stories that it’s offering full refund to all customers who have purchased any of its sunscreen products in the last six months. The other concern that clean beauty users also have is that certain UV filters are claimed to be “hormone disruptors,” but what they may not know is that the rat study most commonly cited in support of these claims involved rats being forced to ingest a massive amount of oxybenzone over the course of four days. On 3 December, Judit Rácz, the founder of cosmetics database INCIDecoder, published a blog post announcing the findings of two independent laboratory tests that she commissioned in order to investigate the UV protection claims of the aforementioned Purito sunscreen formula. Do remember to reapply your sunscreen every two hours. Of course, I considered the examples of the popular, super-elegant feeling Korean sunscreens, one of them being the Purito Centella Unscented Sun. All of these mind-blogging questions are valid, and it might sound trivial for us to say this but the one thing you can do now is to remain calm and give the brand, the relevant industry experts as well as the regulators time and space to conduct their investigation and issue an official response. Among other many things, sunscreen is a hotly debated topic in the clean beauty world. Best solid sunscreen: Raw Elements Tinted Facial Moisturizer; Prices and links are current as of 7/16/2020. In fact, Judit the INCIDecoder founder (and Purito whistleblower) has even shared Michelle’s video on the INCIDecoder’s Instagram Stories, calling it “the best deep dive” that was well explained. For better understanding, we would like to first share the details of the sunscreen development process. The main thing I don't understand is why some korean sunscreens only need 3-5% of filters to get SPF50+, while I've never seen any EU/Australian sunscreen doing that. “There is little very little difference in the protecting capabilities of a sunscreen with SPF 15 or higher,” says dermatologist Dr. Joshua Zeichner. On top of that, test results can vary from lab to lab making it difficult to track down where the Purito mistake happened. Purito’s Centella Green Level Unscented Sun SPF50+ PA++++ (marketed at SPF84.5 to be exact) appeared to fulfill those needs perfectly, and plenty of beauty consumers in the Asian skincare community embraced it with open arms. Featured by Jude Chao 15 Comments on Thoughts on the Purito Centella Unscented Sun Controversy Serious issues deserve serious consideration and serious responses, not hot takes and snap judgments. As of 3.42pm today (10 December), the brand seemed to have removed its recent Instagram posts that showcase the Centella Green Level Unscented Sun product as well. Sunscreen is a tricky product to formulate, and can take months to develop a final product. We have been closely monitoring the test results that were recently published online. Found in: skin care, hair care, nail polish, and plastics. As consumers, it’s understandable that your anger is mixed with feelings of disappointment and disbelief with the learning of this news. Brands must also perform specific UVA, UVB, and water-resistance testing. Why it's sketch: This family of ingredients is restricted in the E.U. The manufacturer of the product had a long history of developing quality sunscreen products and high technology, thus the marked SPF and PA index was not questioned by the brand. On 12/4, Incidecoder broke a story that rightfully prophesied might cause “discussion and controversy”. Screengrab of the Purito’s official Instagram account taken as of 10 December 2020. [FREE SAMPLE] Try out innisfree’s newest Black Tea Youth Enhancing Ampoule, Giveaway: Win a set of snowperk personalised skincare worth $85. Since there is no way regular consumers can request or order an independent laboratory testing for each product, what are we to do moving forward? Known as jamsu (“diving”), this new (and controversial) beauty trend involves patting baby powder on one’s face as the last step of skin care, then plunging it into a sink filled with cool water for up to 30 seconds.The process is said to set one’s makeup, resulting in a matte finish and long-lasting foundation. “Korean sunscreens tend to be lighter in consistency and easier to apply, making it highly preferable for consumers,” says Dr. Chang. Although extensive protocols and testing sounds airtight to me, clearly something didn’t add up. There is little very little difference in the protecting capabilities of a sunscreen with SPF 15 or higher,” says dermatologist, Purito Centella Green Level Unscented SPF 50+ sunscreen, Everyday Humans’ newest SPF is a mineral sunscreen unicorn, Michelle Wong of @labmuffinbeautyscience’s latest IG post and video. Nikki and Winter, the duo behind skincare blog Ugly Duckling Skincare, also shared an infographic on Instagram to talk about current state of affairs. For a more detailed explanation of how the controversy came to light, check out Michelle Wong of @labmuffinbeautyscience’s latest IG post and video. The brand further clarified in the comment section: “We will make sure to publish the details as soon as the results are collected. However, the criteria for approval and testing vary by country and are specific to the region the product was created. Although extensive protocols and testing sounds airtight to me, clearly something didn’t add up. One of the most popular products by the iconic Korean brand Dr Jart+, this toner uses a proprietary +5-Cera complex to hydrate while also restoring the … It’s also free of oxybenzone, which is one of the more controversial sunscreen ingredients, according to the EWG. Until Purito releases supplemental laboratory results (hopefully in the near future), here are a couple of steps you can take with regards to your sun protection: [This is a developing story, watch this space for the latest updates on the controversy.]. After a few days of waiting, Purito released an official statement on Instagram on 5 December to address the discrepancy found in its sunscreen’s SPF levels. Please accept our sincere apologies for the delay in responding to your requests clarifying the information over the SPF and PA index of PURITO Centella Green Level Unscented Sun. The product has been legally recognized by all aforementioned parties, however, due to the recent debates, we decided to conduct our own research on the efficacy of the sunscreen. A post shared by not another skincare blog. Oct 14, 2015 - Free weblog publishing tool from Google, for sharing text, photos and video. As a matter of fact, the brand said in its statement that due to the manufacturer’s long-standing history in making quality sunscreen formulas, it did not question or fact-check the SPF or PA index marked by the manufacturing team. Influencers have been posting images modeling "fox eyes" -- a look popularized by celebrities. So the next question is, is Purito to blame for this mess? “There are also many tinted versions of Korean sunscreens as well as Korean-originated cosmetic products that contain SPF (like BB cream and cushion powders) that make them more useful and practical.” We’re of course talking about the Purito sunscreen saga. See more Red Velvet sunscreen’s maximum protection level is actually SPF 19 – less than half of what it claimed on the product. The 16 best acne products for every type of acne you suffered from in 2020, The Purito sunscreen controversy reveals a larger issue with inconsistent SPF testing globally, This skincare brand wants to feed the bugs on your skin, 29 Insta-worthy products to upgrade your shelfie, Google’s top trending beauty searches of 2020 prove that the beauty industry is pandemic-proof, Even though this product has been hailed as a sunscreen favorite of many in the beauty community for its advertised high level of protection and squeaky clean formula, controversy erupted this weekend when further testing revealed the. It goes without saying that you should not participate in any hate speech or leave xenophobic remarks on the internet in an attempt to attack the brand or influencers that are currently affiliated to the brand – it’s important to keep in mind that there are other companies around the globe that have found themselves in the thick of product scandals before. This year, South Korea ranked 118th out of 144 countries in the World Economic Forum’s Global Gender Gap survey, which considered factors such as wage equality and maternity leave. However, in an Instagram post responding to disgruntled consumers, the South Korean beauty brand was quick to shift blame onto manufacturers. But when it comes to INCI decoder lab testing, “We can’t take [INCI decoder lab testing] at face value,” says Liah Yoo. I think it was Ratzilla who made similar assertions about Korean sunscreen and there was a huge controversy and backlash when she said it. Originating from South Korea, skincare brand Purito has amassed a loyal following since it was launched – it has almost 83,000 on their official Instagram account as of today – mainly thanks to their positioning as “clean” K-beauty. In other words, boycotting all other K-beauty brands just because of this isolated incident is an extremely unnecessary move. Add a handsome wink ⚡️ every weekby subscribing to our newsletter. Other notable coverage include Mad About Skin’s YouTube video as well as a YouTube video by model-slash-beauty-expert Cassandra Bankson. It’s also known for its ability to aid in wound healing. Eligible customers can reach out to Purito to enquire about the refund process. Jan. 21, 2020 -- New FDA testing of sunscreens shows that six common active ingredients are absorbed into the body and may linger for days or even weeks, in some cases. “Sunscreen is classified as a ‘functional cosmetics’ by KFDA (Korea Food and Drug Administration), and for a brand to claim a product has an SPF value, it should submit in-vivo testing done from an independent lab to the KFDA,” says Liah. While K Beauty is great their FDA standards regarding sunscreens isn't as strict as US, Japan and Australian FDA. Two Korean beauty brands have suspended the sale of their sun protection factor (SPF)- related products. But critics say the trend is racially insensitive, and an act of cultural appropriation. But at the moment, the burden of proof is on Purito to spend time conducting more testing from various labs before either updating the packaging or reformulating the product to reflect accurate SPF protection. We will take this situation as a lesson, and check the details with more parties during the process of product development. In South Korea specifically, testing results and efficacy data must be provided by a test supervisor with more than five years of experience. After speaking to her own sunscreen formulator (who casted doubts on Purito’s high SPF claims), she commissioned a series of tests at separate Polish and German labs and provides documentation of the results in the post. With various testing, iterations, and creating, sunscreen can be tricky to get right. After Kylie Jenner's new skincare line, Kylie Skin, launched, people were quick to point out that some of the products don't contain high percentages of their so-called "key ingredients." After all, are we not supposed to trust that beauty brands have done their homework before releasing a product into the market for sale and consumption? Unlike most beauty products, sunscreen is considered an over-the-counter drug and is required to undergo rigorous testing to comply with FDA-mandated regulations. Brands must also perform specific UVA, UVB, and water-resistance testing. When it comes to SPF, there should be zero room for error in terms of claims. But when it comes to INCI decoder lab testing, “. Giveaway: Stand a chance to win a Signature Deeptox Scalp Therapy WORTH $259! Enjoy a free limited edition festive drink from the Alley with every L’Oreal Professionnel Parisian French Gloss service! 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